Perplexity
OpenAIBased on real interviews
Measure a consumer answer engine
Help leadership distinguish an answer engine people return to from one they only try once.
Unlock with Full AccessThe challenge
An answer engine replaces a page of links with a generated response and citations. Signups and queries are rising with press coverage, but leadership cannot tell whether people trust the answers or return after their first visit. Define the measures that would make the quarterly review useful for product decisions.
What you'll practise
Repeat value
Connect continued use to the job the answer engine is meant to do, rather than acquisition volume alone.
Costs and countereffects
Make visible the ways a growing headline number could coexist with a worse product experience.
Quarterly product-review briefCase materials included in the full challenge
Your scorecard
Define each measure and the decision it would support.
The complete brief and feedback are included with Full Access.