Mistral AIVerified interview challenge
Reset growth for a prosumer AI assistant
Choose a growth strategy when acquisition keeps rising but active and paid use have stalled.
Unlock with Full AccessThe challenge
An AI assistant for independent professionals is attracting more signups while active and paid use have barely grown. The product offers shared source files, saved projects and reusable instructions, but different customer groups appear to get different value from them.
Use the acquisition, cohort and workflow evidence to choose one audience and one growth bet. Design a six-week test that can tell the team whether to expand, change or stop the bet, accounting for what the existing observational data does and does not establish.
What you'll practise
Cohort diagnosis
Use incomplete and observational evidence without treating it as causal proof.
Product focus
Choose a recurring customer need and an intervention within the available scope.
Growth economics
Link conversion and retention results to acquisition spend and a clear next decision.
Write your reasoning and submit it for feedback.