Verified interview challenge
Investigate falling AI assistant usage
Establish whether an assistant's usage decline is real, where it is concentrated and what it means.
Unlock with Full AccessThe challenge
Weekly use of a writing, research and coding assistant is falling, but the pattern differs across mobile, web and individual tasks. Remaining users are more active, and a mobile onboarding redesign arrived alongside an analytics change.
Leadership wants a recovery plan next week. Choose the comparisons that would show whether the decline is real, who it affects and what caused it. Also consider whether weekly active users captures the product health the team needs to understand.
What you'll practise
Segmented investigation
Locate the decline across platforms, tasks and user groups.
Measurement judgement
Question whether the headline metric reflects the product value leadership cares about.
Explain which evidence you would inspect and what each result would change.